SPONSORSHIPS
Introducing DEER CAMP® partnerships with national TV media television shows, online streaming shows and other platforms, where the exhilarating aroma of our premium coffees meets the captivating entertainment experience you love. Through strategic collaborations DEER CAMP® Coffee brings its unparalleled coffee experience directly to your viewing audiences, enhancing your viewing pleasure with the perfect blend of flavor and excitement.
But the excitement doesn't stop there. DEER CAMP® Coffee is also delighted to announce collaborations with top music artists, enriching your streaming experience with curated playlists, live performances, and exclusive content. As you indulge in the latest hits or discover new favorites, let DEER CAMP® Coffee an our partner artists be a soundtrack to unforgettable moments.
Join us as we redefine your experiences, where the perfect cup of coffee meets the best in entertainment.
IMUSIC ARTISTS FUELD BY DEER CAMP® COFFEE
The Family Tradition Band has been paving their own lane in the Local Country Music scene for the last several years. Based out of Michigan, the duo’s reputation for a high-energy live show, keeps their fans always coming back for more!
Since 2019 they have been direct support for Chris Janson, Scotty McCreary, Rodney Atkins, Joe Nichols, The Oak Ridge Boys, Michael Ray, Dylan Scott, Uncle Kracker, Eli Young Band, Frankie Ballard, Niko Moon, David Nail, Parker McCollum, Drew Parker, Jameson Rodgers, Love & Theft, Trent Tomlinson, Jerrod Niemann, Kameron Marlowe, Priscilla Block, Tyler Booth and Colt Ford.
Their original music can be found wherever you stream or download your music from. Their biggest release year to date, has been a rock cover of "The Devil Went Down To Georgia" Feat. STATE of MINE, which has over 1 million streams and a music video for it that will keep you on the edge of your seat the entire time!
Family Tradition has also recently been named "Best Band" by Hour Detroit Magazine (2021) as well as "Best Country Band" by Review Magazine in Mid-Michigan three years in a row (2021, 2022, 2023).
FTB has also partnered up with Motor City GAS Whiskey Distillery in Royal Oak, MI and have their own blend of 100 proof, hand selected, small batch "Shakedown" bourbon whiskey! Available for purchase directly from the distillery and in select venues!
The band is also endorsed by the following companies: GHS Guitar Strings, Pedaltrain Pedal Boar.
.png){kind=logo}
Twenty-one-year-old Waylon Hanel is a self-taught musician and singer characterized by his textured vocals and endearing ability to captivate audiences. The Michigan native has quickly become recognized for his down-to-earth style, bold delivery and vivid storytelling. Named after country music legend Waylon Jennings (one of his biggest musical influences), Hanel has worked to hone his skills in developing a vintage signature style of his own. His music and recordings are a testament to his unique, artistic individuality and powerful delivery well beyond his years.
He made his official introduction with his self-titled EP (WAYLON HANEL/Nov. 2022), featuring five original tunes, and followed with his sophomore CD, NEW OLD OUTLAWS in May 2023. (“New Old Outlaws Rewind” the spotlighted bonus track, charted at No. 54 on the MusicRow Breakout Chart). Waylon released his second single, “He Don’t Mind” to country radio in June 2023.
NATIONAL ARCHERY REVIEW PODCAST AND TELEVISION SHOW
BHP was originally started in Michigan by Dave Thomas and Tim Mazzorana in 2009. Before that in order to get funding to build the website the guys started a dog waste removal business. Yes we build BHP on crappy money :). From the very start the team focused on Youtube and videos demonstrating products in the archery and hunting industry. The brand became large fast and not long after Kevin Conlan and Jamie Noteboom become owners of the brand as well. Since that time back in 2009, BHP has grown to over hundreds of thousands of followers, over millions and millions of views and many collaborations within the industry and outside. No matter how cool products are or how big BHP becomes the overall goal is the same, grow the archery heritage. Do what Fred Bear set out to do from a new generation of archery. That is where you come in. We need you to JOIN THE HUNT with our TEAMBHP and help us grow this sport for generations to come.
Bowhunterplanet is the bowhunting world's top website for content. Much of the BowHunterPlanet success has come from grassroots marketing and appealing to the average consumer. Bowhunterplanet is home to Outdoor Podcast, Testlab, Bonedriven, Classic Series, Realtree Series, Hunt Series and the BHP Podcast.
STREAMING MEDIA PARTNERS
Nomad Outdoors TV, the working man's Outdoor Adventures and Entertainment show; hunting, fishing, trail riding, camping, and whatever other shenanigans we can come up with in the woods! Check out Nomad Outdoors TV on - YouTube www.youtube.com/nomadoutdoorsTV
The Up North Journal is a group of everyday hunters teaching the hunters of tomorrow what it takes to have a fun and successful experience in the outdoors. We encourage everyone to go outside and enjoy the woods and water around us. Teaching the youth of today is of utmost importance to making sure hunting and fishing survives in the future. We also encourage and practice safe ethical hunting along with conservation and habitat restoration to ensure the health of wildlife for generations to come. One of the most respected Michigan Hunting Live Podcast. Be sure to check them out on.
Website: www.UpNorthJornal.com
Facebook: https://www.facebook.com/UpNorthJournal/
MICHIGAN OUTDOOR REPORTS
Join us as we provide ACTION PACKED and educational reports from the woods and water all year long from the great state of Michigan!! We'll review products and bring you fun segments throughout the year!
https://www.youtube.com/c/michiganoutdoorsreport
ABOUT US
Welcome to DEER CAMP®!
At DEER CAMP®, we're passionate about more than crafting exceptional coffee and specialty products. We're building a Michigan-born brand centered around quality, innovation, community, and the spirit of adventure.
Founded in 2015, DEER CAMP® has grown from an idea into an award-winning coffee roasting company, manufacturer, retailer, and lifestyle brand. Our journey has included new products, television and media coverage, trademark licensing, business expansion, unique collaborations, and numerous consumer-choice awards.
Our Media & News page shares the milestones, stories, press coverage, partnerships, and accomplishments that have helped shape the DEER CAMP® brand.
Welcome to our world—where every cup has a story and adventure is always brewing.
Our Story & Timeline
November 2015 — DEER CAMP® Founded
DEER CAMP® is founded in Michigan with a vision of combining premium coffee, outdoor tradition, and a distinctive lifestyle brand.
2016 — DEER CAMP® Becomes a Federally Registered Trademark
The DEER CAMP® name receives federal trademark registration, establishing an important foundation for protecting and growing the brand.
September 2020 — Sterling Heights Facility Opens
DEER CAMP® Coffee Roasting Company & Outfitters opens its Sterling Heights, Michigan café, retail store, roasting, and manufacturing facility during the COVID-19 pandemic.
2021
Specialty Crafted Coffees Released
DEER CAMP® announces the release of two specialty-crafted coffees, continuing the expansion of its growing coffee portfolio.
DEER CAMP® Seasonings & Rubs Introduced
DEER CAMP® expands beyond coffee with the creation of the DEER CAMP® Seasoning & Rub line, extending the brand into specialty foods and outdoor cooking.
Bell’s Brewery Settles Trademark Dispute with Buck Baits, LLC
Bell’s Brewery, Inc. and Buck Baits, LLC reach a confidential settlement resolving federal litigation involving the DEER CAMP® trademark and its use in the beverage industry.
The resolution marks an important milestone in the protection of the DEER CAMP® brand.
2022
DEER CAMP® Cold Brew Beef Jerky Introduced
DEER CAMP® continues expanding beyond coffee with the introduction of DEER CAMP® Cold Brew Beef Jerky, combining specialty coffee with an outdoor-inspired snack product.
2023
DEER CAMP® Expands to Mio, Michigan
The DEER CAMP® brand expands into Northern Michigan with the opening of its Mio location.
2024 — A Year of Expansion
DEER CAMP® Harrison Township Licensed
McDowell Coffee, LLC licenses the DEER CAMP® trademark to operate a DEER CAMP® branded coffee location in Harrison Township, Michigan.
DEER CAMP® Candy Line Introduced
DEER CAMP® continues expanding its specialty food offerings with the creation of the DEER CAMP® Candy line, adding another product category to the growing brand.
DEER CAMP® Traveling Café Licensed
The brand hits the road with the licensing of the DEER CAMP® Traveling Café, bringing the DEER CAMP® coffee experience to events and communities throughout Michigan.
DEER CAMP® Specialty Meats
DEER CAMP® expands its branded food offerings through a partnership with Uncle Henry’s Gourmet Meats in Troy, Michigan, developing DEER CAMP® branded jerky, snack sticks, and specialty meat products produced through a USDA-inspected establishment.
DEER CAMP® Wine Collaboration
Michigan winery Tennerra licenses the DEER CAMP® brand to create specialty DEER CAMP® wines, expanding the trademark into another specialty product category.
DEER CAMP® Harrison Township Opens
McDowell Coffee, LLC opens DEER CAMP® Harrison Township, expanding the brand into another Macomb County community under a trademark licensing agreement.
Macomb County Hidden Gem Winner
DEER CAMP® Coffee Roasting Company & Outfitters is named the 2024 Macomb County Business Awards Hidden Gem Winner, recognizing the company as one of Macomb County's distinctive businesses.
WDIV Local 4 — Best Coffee
Consumers once again recognize DEER CAMP® as Best Coffee through WDIV Local 4's Vote 4 The Best competition.
2025 — Celebrating 10 Years
DEER CAMP® Traveling Café Wins Best Food Trailer
The DEER CAMP® Traveling Café is voted WDIV Local 4 “Vote 4 The Best” – Best Food Trailer, just one year after being licensed.
DEER CAMP® Celebrates Its 10th Anniversary
DEER CAMP® celebrates 10 years in business, marking a decade of coffee roasting, manufacturing, retail, product innovation, trademark licensing, partnerships, and community involvement.
2026 — Five-Time Best Coffee Winner
Five Consecutive WDIV Local 4 Best Coffee Wins
DEER CAMP® reaches another major milestone as consumers name the company WDIV Local 4 “Vote 4 The Best” – Best Coffee for the fifth consecutive time.
The achievement represents five consecutive years of consumer recognition and support for the Michigan-born brand.
DEER CAMP® Trenton Ribbon Cutting
In June 2026, the DEER CAMP® brand celebrates the official ribbon cutting of its Trenton, Michigan location, continuing the expansion of the DEER CAMP® name into Michigan communities.
Awards & Recognition
- 🏆 Five-Time Consecutive Winner — WDIV Local 4 “Vote 4 The Best” – Best Coffee
- 🏆 2025 WDIV Local 4 “Vote 4 The Best” – Best Food Trailer
- 🏆 2024 Macomb County Business Awards – Hidden Gem Winner
- 🏆 BowHunterPlanet Silver Arrow Award – Consumer Favorite
- 🏆 Best Coffee Northern Michigan – Consumer Choice Award, Oscoda County News
About DEER CAMP® Coffee
Located in Macomb County, Michigan, DEER CAMP® Coffee Roasting Company & Outfitters is an award-winning craft coffee roaster, manufacturer, retailer, and lifestyle brand specializing in premium and specialty coffees.
Since 2015, the DEER CAMP® brand has expanded beyond coffee into seasonings and rubs, candy, jerky and snack sticks, specialty meats, wine, merchandise, licensed cafés, and the DEER CAMP® Traveling Café.
Products are sold through independent retailers across North America. DEER CAMP® has been featured on television, developed unique collaborations, licensed its trademarks, and partnered with Michigan businesses to create distinctive branded products.
Visitors are welcome at the DEER CAMP® Coffee Manufacturer Store in Sterling Heights, where they can experience the sights, sounds, and unmistakable aroma of freshly roasted coffee while shopping DEER CAMP® products and a selection of Made in Michigan merchandise.
DEER CAMP® also provides wholesale, co-packing, private-label coffee roasting, manufacturing, and trademark licensing opportunities.
Proudly Michigan. Five-Time Best Coffee Winner. Adventure Is Always Brewing.®
