Welcome to DEER CAMP®!

At DEER CAMP®, we're passionate about more than crafting exceptional coffee and specialty products. We're building a Michigan-born brand centered around quality, innovation, community, and the spirit of adventure.

Founded in 2015, DEER CAMP® has grown from an idea into an award-winning coffee roasting company, manufacturer, retailer, and lifestyle brand. Our journey has included new products, television and media coverage, trademark licensing, business expansion, unique collaborations, and numerous consumer-choice awards.

Our Media & News page shares the milestones, stories, press coverage, partnerships, and accomplishments that have helped shape the DEER CAMP® brand.

Welcome to our world—where every cup has a story and adventure is always brewing.

Our Story & Timeline

November 2015 — DEER CAMP® Founded

DEER CAMP® is founded in Michigan with a vision of combining premium coffee, outdoor tradition, and a distinctive lifestyle brand.

2016 — DEER CAMP® Becomes a Federally Registered Trademark

The DEER CAMP® name receives federal trademark registration, establishing an important foundation for protecting and growing the brand.

September 2020 — Sterling Heights Facility Opens

DEER CAMP® Coffee Roasting Company & Outfitters opens its Sterling Heights, Michigan café, retail store, roasting, and manufacturing facility during the COVID-19 pandemic.

2021

Specialty Crafted Coffees Released

DEER CAMP® announces the release of two specialty-crafted coffees, continuing the expansion of its growing coffee portfolio.

DEER CAMP® Seasonings & Rubs Introduced

DEER CAMP® expands beyond coffee with the creation of the DEER CAMP® Seasoning & Rub line, extending the brand into specialty foods and outdoor cooking.

Bell’s Brewery Settles Trademark Dispute with Buck Baits, LLC

Bell’s Brewery, Inc. and Buck Baits, LLC reach a confidential settlement resolving federal litigation involving the DEER CAMP® trademark and its use in the beverage industry.

The resolution marks an important milestone in the protection of the DEER CAMP® brand.

2022

DEER CAMP® Cold Brew Beef Jerky Introduced

DEER CAMP® continues expanding beyond coffee with the introduction of DEER CAMP® Cold Brew Beef Jerky, combining specialty coffee with an outdoor-inspired snack product.

2023

DEER CAMP® Expands to Mio, Michigan

The DEER CAMP® brand expands into Northern Michigan with the opening of its Mio location.

2024 — A Year of Expansion

DEER CAMP® Harrison Township Licensed

McDowell Coffee, LLC licenses the DEER CAMP® trademark to operate a DEER CAMP® branded coffee location in Harrison Township, Michigan.

DEER CAMP® Candy Line Introduced

DEER CAMP® continues expanding its specialty food offerings with the creation of the DEER CAMP® Candy line, adding another product category to the growing brand.

DEER CAMP® Traveling Café Licensed

The brand hits the road with the licensing of the DEER CAMP® Traveling Café, bringing the DEER CAMP® coffee experience to events and communities throughout Michigan.

DEER CAMP® Specialty Meats

DEER CAMP® expands its branded food offerings through a partnership with Uncle Henry’s Gourmet Meats in Troy, Michigan, developing DEER CAMP® branded jerky, snack sticks, and specialty meat products produced through a USDA-inspected establishment.

DEER CAMP® Wine Collaboration

Michigan winery Tennerra licenses the DEER CAMP® brand to create specialty DEER CAMP® wines, expanding the trademark into another specialty product category.

DEER CAMP® Harrison Township Opens

McDowell Coffee, LLC opens DEER CAMP® Harrison Township, expanding the brand into another Macomb County community under a trademark licensing agreement.

Macomb County Hidden Gem Winner

DEER CAMP® Coffee Roasting Company & Outfitters is named the 2024 Macomb County Business Awards Hidden Gem Winner, recognizing the company as one of Macomb County's distinctive businesses.

WDIV Local 4 — Best Coffee

Consumers once again recognize DEER CAMP® as Best Coffee through WDIV Local 4's Vote 4 The Best competition.

2025 — Celebrating 10 Years

DEER CAMP® Traveling Café Wins Best Food Trailer

The DEER CAMP® Traveling Café is voted WDIV Local 4 “Vote 4 The Best” – Best Food Trailer, just one year after being licensed.

DEER CAMP® Celebrates Its 10th Anniversary

DEER CAMP® celebrates 10 years in business, marking a decade of coffee roasting, manufacturing, retail, product innovation, trademark licensing, partnerships, and community involvement.

2026 — Five-Time Best Coffee Winner

Five Consecutive WDIV Local 4 Best Coffee Wins

DEER CAMP® reaches another major milestone as consumers name the company WDIV Local 4 “Vote 4 The Best” – Best Coffee for the fifth consecutive time.

The achievement represents five consecutive years of consumer recognition and support for the Michigan-born brand.

DEER CAMP® Trenton Ribbon Cutting

In June 2026, the DEER CAMP® brand celebrates the official ribbon cutting of its Trenton, Michigan location, continuing the expansion of the DEER CAMP® name into Michigan communities.

Awards & Recognition

• 🏆 Five-Time Consecutive Winner — WDIV Local 4 “Vote 4 The Best” – Best Coffee
• 🏆 2025 WDIV Local 4 “Vote 4 The Best” – Best Food Trailer
• 🏆 2024 Macomb County Business Awards – Hidden Gem Winner
• 🏆 BowHunterPlanet Silver Arrow Award – Consumer Favorite
• 🏆 Best Coffee Northern Michigan – Consumer Choice Award, Oscoda County News

About DEER CAMP® Coffee

Located in Macomb County, Michigan, DEER CAMP® Coffee Roasting Company & Outfitters is an award-winning craft coffee roaster, manufacturer, retailer, and lifestyle brand specializing in premium and specialty coffees.

Since 2015, the DEER CAMP® brand has expanded beyond coffee into seasonings and rubs, candy, jerky and snack sticks, specialty meats, wine, merchandise, licensed cafés, and the DEER CAMP® Traveling Café.

Products are sold through independent retailers across North America. DEER CAMP® has been featured on television, developed unique collaborations, licensed its trademarks, and partnered with Michigan businesses to create distinctive branded products.

Visitors are welcome at the DEER CAMP® Coffee Manufacturer Store in Sterling Heights, where they can experience the sights, sounds, and unmistakable aroma of freshly roasted coffee while shopping DEER CAMP® products and a selection of Made in Michigan merchandise.

DEER CAMP® also provides wholesale, co-packing, private-label coffee roasting, manufacturing, and trademark licensing opportunities.

Proudly Michigan. Five-Time Best Coffee Winner. Adventure Is Always Brewing.®